Although Facebook is not a social network recognized for being the cradle of great influencers, the reality is that Mark Zuckerberg's star social network has managed to learn a lot from the subject thanks to Instagram. Influencer marketing has positioned itself as one of the great engines of the social network of filters. Between influence and profit. To phone number list give us an idea, it is enough to recognize the conclusions of a recent study signed by Instascreener, which indicate that spending on these strategies grew by 83 percent between 2018 and 2019. Only on Instagram, North American brands allocated 314 million dollars to this discipline.With this in mind.
Today Instagram is one of the main engines for Zuckerberg's business and empire. It is not a small thing that for every 5 dollars earned by Facebook in advertising, Instagram keeps one, maintaining an upward trend in this regard. This is what a recent report delivered by Marin Software reveals, which states that Instagram accounts for 19.5 percent of advertising investment on Facebook. This growth and business is largely driven by the phone number list work, content and audience that influencers are capable of attracting. Facebook wants to join the business. Therefore, it is not surprising that Facebook has been looking for a way to add influencers to its platform for some time. In September of last year, network a friendlier place for influencers.
Stories for events: Through this function, influencers can join the conversation of an event, festival or other type of event that generates special interest through the publication of Stories, without necessarily having to be the organizers or managers of the phone number list social networks of said event. . Sticker for influencers: Additionally, the social network added a special sticker to identify influencers' Stories that would allow users to interact with these "celebrities" as well as with brands. Better options for monetizing: Users with a large fan base (over 10K followers) will be able to include swipe shopping links in Facebook Stories. More visible in the feed: Facebook is testing a new feature called the News Feed, which will show users posts and content from creators that might be of interest to them even if they don't follow them.