work for LSA). Here are examples of services that marketers and agencies can get support for: identify brand cooperation opportunities; create sales lists targeting companies that could benefit from cooperation; meet the qualification requirements for reimbursement; design creatives and submit them for approval for brand use; administer compliance with branded cooperative programs; request and provide supporting documentation for claims; tracking and collecting cooperative benefits and payments; and create and support pilot campaigns for cooperatives. 4.
Evolution towards simpler and scalable processes The permutations of variables are incredibly complex when you consider a single marketer's task of managing multiple clients, multiple brands, multiple forms of media, and a process with more than 10 steps to fax number list administer. LSA has worked with the brands to streamline the process into three or four steps to expedite the use of these cooperative funds. Major media companies are also working with companies like LSA to design entire campaigns involving multimedia and cross-media
that build co-op endorsement and funding that are attractive to all parties in their effectiveness and scale. Final Thoughts Change is not easy. If you ever need an illustration of this anecdote, try $35 billion in idle co-op funds. Many are already too busy learning the latest and greatest in marketing technology, managing existing portfolios, calling in potential new clients, and designing new content. essential for search engines to understand what you