Due to limited resources and slow personal growth in small platforms, it is very likely that after 1-2 years, there is still no good result, and the experience/ability and working years are seriously mismatched!
As a result, many students are often tortured by the interviewer's soul when they change jobs: "Why have you been working for the past few years and only have so many things?"
So, after staying in a small company for a long time, let alone going to a big factory, it is estimated that I have no confidence to change jobs...
2. How to break the game for new operators?
In response to the typical dilemma of these new operators, I made a special trip to ask Mr. Pan Zhipeng , a 15-year veteran operator , to answer your questions.
So, who is Teacher Pan?
Former Head of Tencent Social Commercialization and Operations
Midea (China) Operations Manager
He has worked at Tencent for 10 years and has led the operation of a number of billion-dollar products , and has rich operational experience;
Moreover, he himself has become the head of operations step by step from an internship. He has been responsible for the recruitment and training of operations positions within Tencent for many years, and he can empathize with the plight of newcomers.
According to Mr. Pan, the key to breaking through the confusion period for newcomers lies in three points:
1. Can a complete operational knowledge system be established?
You need to have a deeper/essential understanding of operations and establish a more systematic operational knowledge structure. Otherwise, if the foundation is not solid, you may achieve results in the short term, but in the long run, growth will be sluggish.
2. Can you practice 2-3 core skills?
There are a lot of work that operations are usually responsible for, such as event planning, fan growth, copywriting... Many need to be understood, but you don't have to be proficient in everything. With 2~3 core skills, you can become a "π-type" talent. Become competitive!
3. Can you clarify the recruitment standards of large factories and make up for them in a targeted manner?
You need to understand the recruitment/employment standards of big factories, know your deficiencies in hard power/soft power, etc., and make up for it in a targeted manner. At the same time, you need to master certain job search/interview skills. I believe that you can enter a better platform and set foot on a career. Fast track to development!
(The so-called big factory does not necessarily have to be a top company such as BAT, or a well-known company such as Zhihu/Dangdang. Many companies that are slightly famous and can be ranked in the top five in the industry have relatively complete operating systems. Similarly, worth joining)
Of course, the career dilemma/growth issues of operators in the first two years cannot be explained clearly in one or two sentences;
To this end, everyone is the starting point academy under the product manager community, in conjunction with Tencent Classroom, and invited country email list teacher Pan Zhipeng to launch a 4-day training camp - "0~2 year old operation newcomer · C position debut plan"
This course aims to help new operators who have just entered the business through 4 days of high-intensity training camp + 10 video lessons + full-course community services to quickly pass through the "doing miscellaneous period" and "career confusion period" to become a qualified or even excellent Operator!
So if you:
0 to 2 years of operation in the business, and cannot get away due to company/platform restrictions due to long-term "doing errands";
No one takes the daily work, all rely on one's own exploration, slow growth;
I want to build the operating skills of the system, get rid of wild ways, and become a regular army of Internet operations...