It's that simple. With just a few tools and tips, you can drastically reduce the time you spend on email marketing campaigns while amplifying your results. Don't make being a small business owner harder (as if it wasn't hard enough already). Try these tips and see how much time and money you save. If you're struggling to get started, check out our Beginner's Guide to Email Marketing in 2019. It'll take you from sending zero to sending hero in no time!You'll be surprised how focusing on the right metrics can magically improve the health of your email list.
You don't have to become an analytics wizard or a data scientist. Just take time at the end of the month to review your past campaigns. What went well? What went wrong? If you had low open rates, you may need to focus on writing stronger subject lines. And if you're getting opens but low click-through rates, you might need to refine your calls-to-action (CTAs). Also job title email list be sure to analyze what went well. Maybe an email you sent on a Thursday morning had very high open rates. Try sending an email again at the same time to find a trend. You can only progress by reviewing the past. Schedule a regular time to review your email stats, then target areas for improvement. If you need help measuring your campaign's performance, check out our article:
Your Complete Measurement Training Program to Boost Your Email Engagement. 6. Consider Hiring Help Sometimes you just can't do it all on your own. It can be intimidating to delegate, but it can be incredibly empowering. First, think about the value of your time. If you need 20 hours to do what a professional could (probably better) do in 10 hours, why not hire some help so you can spend your time elsewhere? As a small business owner, you focus on the big picture of owning and growing your business – use employees or freelancers to perform some of the minutiae. You can find top notch email designers and marketers on freelance sites like Upwork.