Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or Morocco Phone Number List marketing plan. It allows you to create a plan of action based not Morocco Phone Number List on what you’re interested in doing or on your gut-feel, but what you need to do given the situation in the marketplace. It considers your capabilities for marketing against.
Competitors plus looks at opportunities created as new technologies are introduced. What is a SWOT? As you’ll know it’s a 2 X 2 matrix summarizing the Morocco Phone Number List internal Strengths and Weaknesses against external Morocco Phone Number List Opportunities and Threats. These external opportunities and threats are available to all competitors in the marketplace. Why is SWOT analysis useful?
When creating a digital marketing plan, SWOT analysis is an essential step. I think it’s sometimes seen as an academic exercise and there’s the feeling that Morocco Phone Number List the time should be spent on improving the execution of Morocco Phone Number List the tactics like email or search marketing or improving the site. But, SWOT analysis will give you a strategic view of the main opportunities and challenges available from online marketing.